Whipple is seen looking around the corner of the supermarket (either he is at the checkout or stocking shelves) at a female customer, commenting that first she is squeezing the tomatoes, then the melons, and then (in a classic comic " triple") when she arrives at the Charmin, he cannot contain himself and approaches her, uttering his famous plea "Please don't squeeze the Charmin!"
Whipple set the tone of the advertising campaign, which Advertising Age designated as among the top 100 campaigns of the 20th century. Prominent ad-man Sid Lerner also worked on the campaign.
The character and catchphrase were created by John Chervokas of the agency Benton & Bowles. Typically, Whipple scolds customers who "squeeze the Charmin," while hypocritically entertaining such actions himself when he thinks no one will notice. George Whipple (also known as George the Grocer) is a fictional supermarket manager featured in television commercials, radio, and print advertisements that ran in the United States and Canada from 1964 to 1985 for Charmin toilet paper. Advertising character for Charmin toilet paper
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