Thankfully, the transition from rock-chopping hoodlum to extremely successful recording artist hasn’t phased Beanie, aka Mack, aka Gooch, because with ‘The Reason’ he’s still as deadly and enthralling as ever – like the James Ellroy of rap. In fact, Bleek and Beanie are becoming something of an East Coast version of the West Coast Dogg Pound gangstas Kurupt and Daz both sets of rappers possessing a telepathic ability to bounce rude rhymes off each other. So impressed was the Jiggaman with Beanie’s grimy, none-more-hardcore raps that he made him an integral part of his burgeoning Roc-A-Fella empire, along with Memphis Bleek. Philadelphia native Beanie Sigel didn’t even have to make a demo before his record company boss Jay-Z signed him up and put out his debut album ‘The Truth’ two years ago. While the world wets itself over cute new rap stars like Nelly and Ludacris and their good-time Southern raps, there’s a formidable dark force rising from the East Coast.
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